Social Media Strategist | FlexiP2P
Send your resume and a cover letter to contact@fincsquare.com
Details
Role: Credit Manager / Credit Analyst
Location: Mumbai – Onsite
Qualification: CA / MBA-Finance or equivalent
Experience: 4+ years / 2+ years
Product Exposure: P2P Lending / Digital Lending / MSME Loans / Unsecured Loans
Key Responsibilities
- Develop, implement, and manage a comprehensive social media strategy for FlexiP2P to enhance brand awareness and customer engagement.
- Define and track key social media KPIs to measure the effectiveness of campaigns and make data-driven improvements.
- Create and manage corporate pages on platforms such as LinkedIn, Twitter, Facebook, Instagram, and YouTube.
- Develop compelling and engaging content strategies, including graphics, videos, blogs, and infographics tailored to the P2P lending audience.
- Plan and execute targeted social media campaigns for lead generation, investor engagement, and borrower acquisition.
- Monitor and analyze social media trends, engagement metrics, and audience insights to optimize content strategy.
- Use social media marketing tools such as Buffer, HubSpot, Canva, and automation tools for post scheduling and campaign management.
- Work closely with digital marketing, sales, and product teams to align social media efforts with business goals.
- Track and analyze SEO performance to ensure content optimization and organic reach.
- Manage and enhance chatbot interactions for customer inquiries and lead generation.
- Oversee engagement with influencers, financial bloggers, and content creators to amplify brand visibility.
- Stay updated with the latest trends in fintech, P2P lending, and digital marketing best practices.
Key Skills Requirement – Must Have
- 2+ years of experience in social media management, preferably in the fintech or financial services sector.
- Strong expertise in Facebook, Twitter, LinkedIn, Instagram, and emerging platforms.
- Practical knowledge of SEO, web traffic analytics, and performance tracking.
- Experience with content creation, audience research, and buyer persona development.
- Strong understanding of social media KPIs and best practices for financial services marketing.
- Excellent communication, storytelling, and copywriting skills.
Key Skills Requirement – Good to Have
- Familiarity with social listening tools and sentiment analysis techniques.
- Knowledge of paid social media advertising and lead generation campaigns.
- Understanding of fintech audience behavior and investor engagement strategies.
- Basic knowledge of web design, UI/UX principles, and branding guidelines.
Benefits
- Competitive salary as per industry standards, with performance-based bonuses.
- ESOPs for long-term wealth creation.
- Work with a fast-growing fintech startup disrupting the P2P lending space.
- Exposure to cutting-edge digital marketing strategies in the financial industry.
- Collaborative and innovation-driven work culture.